Client: 11.1, architecture design and research firm based in Los Angeles, California
Strategy: Based on the binary concept behind the logotype 11.1, the aesthetic is reductive and uses modified boxes as a referential design strategy. The style of these boxes then were visually carried out
through the site, which was kept neutral with a muted color scheme. This subtle design, therefore, allows 11.1‘s designs on projects to visually dominate the site.