Client: Hostcell, an interdisciplinary design firm based in Vienna, Austria
Project: Website (Flash)
Strategy: Considering the biological and chemical nature of the name Hostcell, the periodic table provided a fitting format to identify the firm’s projects, which were abbreviated like elements. The abbreviated
coding also added to the playful, explorative nature of the website—meant less as a marketing tool but more as a navigating experiment. The layout, in a flat hierarchy, accounts for their sensibilities.